“Phygital”, a word that emerged from the combination of the words digital and physical, may be exactly the definition of the future world. The concept of phygital, which consists of the correct combination of the physical and digital marketing worlds within the ecosystem formed between the consumer and the brand, is a new-generation marketing method …
![](https://blog.linctex.com/wp-content/uploads/2023/02/2-260x200.jpg)