When we are committed to creating a new digital ecosystem for the fashion&apparel industry, whether, from the upstream supply chain or downstream brands, manufacturers and suppliers are mostly trying to apply 3D digital clothing and its applications due to the epidemic reason. Cost-saving seems to be the hottest topic in 2021. And this year, style3d is also very honored to have a high-end dialogue with one of our customers, Sanyuan Group, the most high-quality fabric supplier in China. Through this interview to letting more manufacturers in the fashion&apparel industry can learn about what are the real solutions for 3D fabrics is;
When talking about why chose style3d, the primary officer of Sanyuan Group said: “Style3D’s 3D ready-to-wear effect is very realistic and can reduce our cost of sampling produce. Whether in reducing the cost or large quantities of physical samples. The second reason is the collaboration development of Style3D; the digital fabrics can be shared within the internal team and even to more customers by working online, reducing communication costs, and improving communication and external supply and sourcing efficiency. The third reason is that Style3D can match fabrics to multiple styles and maximize the effect of fabrics. Finally, it will be more intuitive and convenient to communicate with customers.”
Through Sanyuan Group, it can be understood that these advantages have prompted the upstream supply chain’s determination to transform the traditional manufacturing model. At the same time, we also discussed with Sanyuan Group the benefits of digital production after using style3D. The primary officer said: “The change of communication mode. Customers sent trending fabric boards by taking photos and making PDF transmissions in the past. The images could not fully show the details of the fabric. The email capacity and opening speed would affect the customer experience. The communication between text and images may also affect information deviation. However, a link can be opened to view the 3D fabric board for now. You’re able to adjust the color and pattern online, which significantly enriches and enhances the customer’s perception. The second reason is that style3d helps us accelerate the promotion of fabrics. We used to send samples to customers at most 2-3 color recommendations in the past; by using style3D fabrics, you can quickly generate rich fabrics and colors and can intelligently match to generate clothing style effects, as well as you can also achieve the purchase choice in a visualized way, to reaching more inspirations and improve the efficiency of fabric procurement. The third reason is to realize the synchronization of online and offline exhibitions. At the #Intertextile fabric exhibition, we enabled the digital exhibition hall made by Style3D to achieve online and offline synchronization. Customers who were unable to attend the exhibition visited our showroom through online immersion and successfully obtained the customer’s cooperation intention signing; The fourth reason is to improve the accuracy of customer procurement. With customer development costs rising year by year, Style3D has a complete set of 3D fashion styles, which can help customers make clothing effect predictions, improve development accuracy and buyers’ understanding of new fabrics. Finally, the company’s competitiveness has been improved; as a traditional fabric manufacturer, the digital transformation has also allowed many customers to see our innovative power and improved their recognition of our corporate strength.
In the end, when talking about how to look at the planning of 3D digital clothing in the future, the Sanyuan officer said: “We will continue to digitally upgrade existing fabrics to achieve 3D storage of all fabrics. We will also plan to start with fabric research and development in the future. Combined with the digitization of Style3D’s fabric exhibition and sales, the digitization of the front and back ends is achieved. In addition, to create the company’s information management which will include R&D management, production and warehousing, and marketing channels.”
