As we all know, China is recognized as a global garment manufacturer, where more than 60% of the world’s garments are produced. The scale of China’s clothing market is expected to exceed 4 trillion yuan in 2023. However, with the current digital wave, the consumer market is being reshaped, and traditional clothing companies are undergoing a transformation.
“Dishang has a very solid clothing foundation, and we made digital arrangements early on. For digital fashion, we are very confident moving forward with Style3D,” says Li Shuli, Dishang General Manager.
As one of the top 5 clothing exporters in the country, Dishang cooperated with Style3D as early as 2017. Riding on the digital wave, the company has made a qualitative leap in change and innovation.
Dishang was founded in 1993. Its clothing products and services include design and development, production and processing, import and export, and other areas. Its products are sold in nearly 100 countries and regions around the world, with an output value of 18 billion yuan.
Application of 3D Garments in specialized work environments
Inside Dishang’s exhibition hall, there are exhibits that highlight important moments for the company: parade square costumes for the 70th anniversary of the founding of New China; celebration costumes for the 100th anniversary of the CPC’s founding, opening ceremony attire for the Chinese sports delegation at the 2022 Beijing Winter Olympics; and the new generation of Shandong Airlines flight attendant uniforms.
Dishang produces clothing for many major Chinese national projects. These garments need to be designed for specific conditions and environments, which are often difficult to reproduce with traditional methods. Dishang makes creative design with 3D technology, not only can 3D clothing be installed into virtual scenes to view, the completed clothing fitting can also be seen through virtual scenes.
Zhu Hongtao, Deputy General Manager of Dishang says, “For some professional enviroments, such as banks, schools, and hospitals, 3D can realistically simulate whether the clothes are suitable for these workplaces, and what their effects are within these enviroments”
With Style3D, Dishang can present 3D styles online—from a design concept to a finished garment. Combined with flexible manufacturing bases, it can achieve quick response and rapid production.
Technology Innovation Enhances International Market Competitiveness
In recent years, offline travel and face-to-face interactions have been frequently difficult. Since launching its digital transformation, Dishang is more inclined to digitally communicate with customers through its online interactive platform that improves communication efficiency.
“Style3D has opened up a way for everyone in the traditional clothing industry to communicate,” says Liu Yonggang, Assistant General Manager of Dishang. Traditionally, from concept design to finished garments, physical samples must be shown to clients. “Now samples can be presented through Style3D, so you can achieve the most direct communication with remote customers.”
Peng Jianhui, a Dishang Customer Manager in the UK states that, “Customers are more appreciative of our 3D technology. For example, British customers value that 3D technology can greatly promote the realization of energy saving and emission reduction, and at the same time save communication and R & D costs. This move is powerful. It has enhanced the sales competitiveness and popularity of Dishang.”
Feedback from Dishang’s Global Customer Representatives
Daniil, Customer Representative – Russia:
“Thanks to DISHANG’s 3D modeling, we not only save money, but more importantly, save time. In addition, the completed 3D modeling can also be displayed to customers at exhibitions. Our consumers are particularly interested in this. Because this is a relatively new and interesting thing, which will bring great help to my business.”
Vivek Howlader, Customer Representative – Europe:
“We need to apply digitalization to the sweater industry to cope with the increasing design and development work. So digitization is very important for the application of the knitwear industry, which can increase productivity with less labor and work costs.”
Mr. Mori, Customer Representative – Japan:
“I think it is very important to let customers understand 3D technology and digital fashion. For ODM companies, not only in commodities, but also in terms of digital transformation, they will need to work hand in hand with clothing companies and brands. If the cooperation is well developed, it must be a good partnership.”
Dishang introduced the Style3D’s digital platform, integrated it into its cloud design center, and combined Style3D with Dishang’s flexible manufacturing and smart consumption solutions. The company wove all kinds of resources together online to create a vertical supply chain for Dishang textiles and clothing. Now, they are achieving increased resources, efficiencies, and benefits.
With the deepening cooperation between the two companies, Dishang will reach a higher-value digital supply chain and continue to be a garment export business leader in China and the world.
